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Cover Image for User Antecedents, CRM Implementation, and Impact on Customer Outcomes in the Jordanian Service Industry View Article
User Antecedents, CRM Implementation, and Impact on Customer Outcomes in the Jordanian Service Industry
Muneer Abbad, Ibrahim Magboul, Faten Jaber, Wasfi Alrawabdeh
Jan 01, 2022
The implementation of Customer Relationship Management (CRM) has become increasingly important to scholars and practitioners over the last two decades. This study examined the relationships between user antecedents, CRM...
Consumer Management Business and Management E-Business
Published by: IGI Global